The goal of this assignment commemorates the Special Olympic's 50th-anniversary while dispelling cultural negativity around the intellectually-challenged. Create a brand identity, tagline, and materials that complement The University of Washington venue and reflect this beautiful PNW region.

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The results of this event were the most attended Special Olympics with 4,000 coaches and athletes, 15,000 volunteers, and 101,500 people in attendance.

"It far exceeded my expectations," said Beth Knox, president, and CEO of the 2018 Games. "The part that was so astounding to me was not only the response from the volunteers, who showed up as they committed to and went above and beyond in supporting the Games, but also the general public showing up in the stands.

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ROLE

Agency: Publicis Seattle
Creative Director: Scott Fero
Logo Design: Lucas Fuente
Designer: Kathy Oneha